Did you know that the ocean is home to more than half of all life on the planet, are so vast and unknown that at least 80% of it remains unexplored by humans and covers more than 70% of the Earth’s surface?

But our oceans don’t just help the planet – and all those that inhabit it – live and breathe, they benefit us in myriad other ways, so many of which we simply take for granted. They offer an abundance of food that sustains billions across the planet – plant life as well as fish and shellfish. We source the ingredients used to treat multiple medical conditions, from cancer to arthritis to heart disease, from our oceans. Our seas are used to ship over 11 billion tonnes of goods globally every year (that’s 1.5 tonnes for each of us).

But despite its bounty of benefits, our duty of care for this vital life source falls extremely short and we can't seem to see the ocean for the seas!

Ninety percent of big fish populations depleted, and 50% of coral reefs destroyed, we are taking more from the ocean than can be replenished. It is imperative that we change our attitude, build a new respect for the ocean. We must understand how humanity relates to and affects the delicate balance of the ocean.  We must build a connection to the ocean that is driven by inclusion, invention and informed by our experiences of the past.

The theme of World Ocean Day 2021 is “The Ocean: Life and Livelihoods” as well as the launch of a decade of challenges to reach the Sustainable Development Goal 14, “Conserve and sustainably use the oceans, seas and marine resources”, by 2030.

Love Ocean has chosen to launch on Tuesday 8th June, World Ocean Day, to highlight this cause that means so much to us and is single reason for launching our brand. Minimising - and eventually turning off - the flood of a single-use plastics in the rivers and streams that feed the oceans is our number one priority, and we're starting with trying to change attitudes to plastic - learning to respect and cherish this miracle material, rather than throw it away without thought.

We believe that refill and reuse is the best way to minimise single-use plastic, committing to keep, refill and reuse.

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