Charitable Giving Policy

Here at Love Ocean, we are on a mission to put ocean conservation front of mind in every family home all over the world, using an easily recognised powerful yet playful cue via our whale tail bottles, positively uniting children and parents motivating behaviour change and leading consumers to a whole new paradigm where refill and reuse are the new normal.


The below Charitable Giving Policy outlines the commitments we have made as an impact business.


1. Protecting our Oceans

At Love Ocean we're leading the way with a circular economy approach: Refill, Reuse, Recycle. Our closed-loop system is a game-changer, streamlining business operations while reducing waste.


But our mission extends beyond personal care products and services. We want to play our part in helping to solve the environmental and social challenges that exist today.


2. Helping to protect Marine Life

Protecting our marine life is at the heart of everything we do. That’s why we commit to donating 2% of our annual sales revenue each year to Whale and Dolphin Conservation (WDC), who are working to have a meaningful impact on protecting global marine life, an issue that aligns with our mission and values that emphasise sustainability, and ethical practices.


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3. In Support of a Healthier Planet: Plastic Bank Partnership – every bottle of Love Ocean sold funds the removal of 1kg of ocean bound plastic

We recognize the urgent need to address environmental challenges and play our part in preserving the natural world for generations to come. That's why we've joined forces with Plastic Bank, an organization dedicated to turning plastic waste into worth.


Plastic Bank is one of the world’s most progressive companies stewarding the collection of ocean-bound plastic and empowering collection communities to thrive. The recycled plastic is reborn as Social Plastic® feedstock and used in the production of products and packaging – thus helping create new life for old plastic.


By partnering with the Plastic Bank we are taking a significant step toward a more sustainable future. Our pledge is that with every bottle sold of Love Ocean we contribute 50 cents which funds the removal of 1kg of ocean bound plastic. Plastic Bank members (collectors) exchange plastic waste as currency at local Plastic Bank branches for bonuses that help provide basic family necessities, such as groceries, cooking fuel, school tuition, health insurance, digital connectivity, and fintech services. By offering safe, secure, and traceable sources of income, they are empowering communities in vulnerable areas with a path out of poverty.


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4. Review

As part of our ongoing commitment to giving back to our planet and stakeholder communities we commit to continually reviewing and updating our Charitable Giving Policy.


We strive to ensure our donations have the greatest possible impact.

Therefore, we commit to reviewing, at least once a year, the impact that our donations have on the beneficiaries of the charities we have chosen to support.



Last updated: January 2024